Trends in 2020

Linspiration trends 2020

Have you ever heard of Iris Apfel from NEW YORK? No? It's a 99-year-old businesswoman, interior designer, and fashion icon! A sympathic woman with a truly unique style, looking for inspiration in the most diverse markets in all corners of the world. She likes to inspire young people. Iris Apfel is an inspiration for me and for Lins Amsterdam; anything is possible!

Link chain: The trend for 2020

You see them more and more as prints on clothing: The link chain. On dresses, blouses, t-shirts, and skirts, you name it. Everywhere they come back. The link chain is not only hot as a print, but also as an accessory.

The link can be used as a short or long link chain, as a link bracelet, link earring, or shorts belt. But for example also as a telephone chain, key chain link, link chain for your sunglasses, link chain for your bag, and as a bottle link chain. 

The link is also a nice symbolism: connecting product groups (the link chain can be clicked on your phone sleeve, on your trousers or on your bag), but also connecting people who are going to work together. Multi-purpose!  

Sustainable trend 2020

Eco-friendly shoe brands like VejaAllbirds and Rothy's are growing in popularity because of its durable materials and transparent production. Also in China is working hard on this subject, there are already many sustainable materials available, such as recycled plastic and water-based PU.

Sustainability as a trend is still in its infancy and will continue to expand in the coming years. In the clothing industry, they are already much further in this development and the supply is already much larger.  Where many a trend is quickly over again, it will remain so for some time to come. I therefore wonder whether we should see 'sustainability' as a trend or as a 'necessity'. 

Wardrobe trends 2020

While walking on the fairs and in the fashion cities it strikes me that actually all fashion is allowed. All influences mix and match. The most important theme is 'personalizing' your outfit, shoes, or accessories. Distinguishing yourself, finding the unique product, that seems to be the challenge. New trends are spotted on the internet and Instagram and we are oh so proud when we have found something that is unique and suits you. A second important influence is the 'comfort' level, your outfit has to be comfortable and it has to match your appearance and therefore be yourself. The fashion consumer seems much more self-confident than before, doesn't need mass anymore, and also has more budget left over for that one unique product. It's great fun because feeling this freedom unleashes a lot of creativity in all fashionistas.

Handbag trends 2020 

The Circle bag and the crescent moon are becoming extremely popular. Very small mini bags that hang on your chest or the pouch bags are also allowed. In summer the rattan bags come back in round shapes with a leather handle. Hang one of those cool links from Lins Amsterdam and your look is complete.

 2020 is turning a blind eye

Isn't that what makes you happy? The main color influences are aqua mint, gold, bright rosé, brown earth tones, fluorescent accents, and classic blue. If you choose a color, it can be worn in your entire outfit, so don't mix bright colors anymore but the bright colors ton-sur-ton. For the earth tones you can make beautiful combos; with off white, sand color, light brown, and dark brown for example. Khaki also fits nicely in this palette. It is important to have a quiet look. 

Lins Amsterdam has the link chain in various trend colors and they complete your outfit and are also very functional and strong. The link chain carries your bag, your phone, your sunglasses, or your bottle with ease. At Lins Amsterdam, you can easily order your favorite item online. 

Love, Lisa